Following on from this, Hitachi Capital’s Magento plug-in was utilised to integrate finance on the sofa.com website in time for the Christmas period which is traditionally the busiest period of the year for the retailer. Sofa.com promoted interest free credit in a typically quirky way, with the strapline:
“Taking the ouch out of couch: why not make buying a sofa a bit more comfortable?”
Julian Neal, Commercial Director of Sofa.com said “Hitachi Capital have been a great partner, we were able to launch Finance online in just a matter of weeks. The finance proposition has proven to be hugely successful too, enabling new customers to purchase an extremely comfy sofa from sofa.com.”
Sofa.com continues to grow their omnichannel offering through more selected showroom openings, including a new site in Bath that is opening in November 2014.
The relationship between sofa.com and Hitachi Capital has created opportunities for both parties, adding to the ongoing success of both businesses.
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