Contact us 0344 375 5501

In 2005 set out to sell a better sofa at a better price than any other high street store, offering incredible customer service and great value.

Today, is known for the quality of its products and unrivalled customer service across the web, phone and its destination showrooms, located in London and Bath. allows customers to customise their sofa with ease. First they choose their preferred style from a variety of sizes, then they pick from 100 fabrics available in the house range.

Customers can also upholster their sofa in a designer fabric of their choice. Accompanying the in-store offering,’s user-friendly website allows customers to see all the sofa styles mocked up in every fabric, as well as order free fabric samples to try out at home.

With a successful omnichannel approach in place, teamed up with Hitachi Capital in January 2014 to offer interest free credit to customers. Initially only provided via the Chelsea showroom, an electronic e-signature was used in store to ensure customers’ purchase was simple and easy.

  • Following on from this, Hitachi Capital’s Magento plug-in was utilised to integrate finance on the website in time for the Christmas period which is traditionally the busiest period of the year for the retailer. promoted interest free credit in a typically quirky way, with the strapline:

  • “Taking the ouch out of couch: why not make buying a sofa a bit more comfortable?”

  • Julian Neal, Commercial Director of said “Hitachi Capital have been a great partner, we were able to launch Finance online in just a matter of weeks. The finance proposition has proven to be hugely successful too, enabling new customers to purchase an extremely comfy sofa from”

  • continues to grow their omnichannel offering through more selected showroom openings, including a new site in Bath that is opening in November 2014.

  • The relationship between and Hitachi Capital has created opportunities for both parties, adding to the ongoing success of both businesses.

  • Interested in becoming a retail partner?

    If you'd like to speak to us about becoming a retail partner, please complete the short form and one of our team will get back to you as soon as possible.

    Alternatively, if you'd rather speak to someone straight away, feel free to give us a call on

    0344 375 5501

    08:45 - 17:15 Monday to Thursday
    08:45 - 16:45 Friday

    Retail Helpline

    If you are an existing retail partner with a general enquiry, please call our Retail Helpline on

    0344 375 5515

    Retail Helpline opening hours: 
    08:45 - 21:00 Monday to Friday
    08:45 - 18:00 Saturday
    10:00 - 18:00 Sunday