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C W Sellors

C W Sellors

See how we convert window shoppers to loyal customers for jewellery giant C W Sellors.
  • The background

    C W Sellors is a leading UK independent jewellers, offering the finest selection of jewellery and watches from exclusive brands and designers from around the world. As specialists of fine diamond and precious gemstone jewellery, they continue to produce new innovative jewellery designs, with award winning jewellery collections incorporating British gemstones, Whitby Jet and Derbyshire Blue John. They are authorised stockists of all of the luxury watch brands featured on their website and, having built up strong partnerships with each of their brands, they have ensured they are always the first to deliver the very latest new watch releases.

    In the competitive world of fine jewellery and as a family run business, one of their key focuses is on converting casual window shoppers into truly loyal customers.

    They know that an affordable finance offering can help them in their quest, by offering interest free finance with a small deposit over a range of periods which allows their customers the flexibility they need to feel comfortable fulfilling their jewellery and watch dreams.

The solution

With a simple customer journey that provides their customers with a seamless application journey and easily integrated into their existing POS process, Hitachi Capital UK was the perfect fit and the two brands started working together in 2015.

Since then, C W Sellors has seen its acceptance rate go from strength to strength, making sales forecasting much easier and more reliable.

Sophie Hunt, Sales Manager at C W Sellors said: “Since we began working together we have developed an excellent relationship with Hitachi Capital UK. Any query we do have, is dealt with quickly and effectively. The ‘can do’ attitude of our Relationship Manager has meant that we have been able to continually grow our sales with Hitachi Capital UK and offer our customers excellent payment options. The portal system is easy to navigate and gives us great visibility of everything in real-time.”

The results

Sophie Hunt, Sales Manager at C W Sellors said, “Since implementing finance, we have seen our sales increase. It enables our clients to purchase their dream jewellery and watches without breaking their budget, making aspirational purchases affordable. It also enables us to upsell our products.”

James Eyre, Relationship Manager at Hitachi Capital UK said “Since partnering with Hitachi Capital in late 2015, CW Sellors have seen year-on-year growth in finance volumes. The figures for the financial year of 2019/20 so far suggest that we will yet again see considerable growth in the number of customers opting for credit at the point of sale, and this is due to the company’s proactive approach to their retail finance strategy.”

  • Interested in becoming a retail partner?

    If you'd like to speak to us about becoming a retail partner, please complete the short form and one of our team will get back to you as soon as possible.

    Alternatively, if you'd rather speak to someone straight away, feel free to give us a call on

    0344 375 5501

    08:45 - 17:15 Monday to Thursday
    08:45 - 16:45 Friday

    Retail Helpline

    If you are an existing retail partner with a general enquiry, please call our Retail Helpline on

    0344 375 5515

    Retail Helpline opening hours: 
    08:45 - 21:00 Monday to Friday
    08:45 - 18:00 Saturday
    10:00 - 18:00 Sunday

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