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Find out how we help the UK's leading home improvement and garden living retailer to inspire and enable their customers to create the home of their dreams.
  • B&Q is the UK’s leading home improvement and garden living retailer, specialising in large-scale projects such as kitchens and bathrooms.

    Their focus is on inspiring and helping their customers create the home of their dreams by providing great advice and bespoke solutions, so it has always been of the utmost importance that their credit solution matches that ethos.

    And that’s where we come in.

    Since 2012, Hitachi Capital Consumer Finance has been B&Q’s chosen credit partner, offering customers a range of competitive financial solutions including interest-free credit and buy now, pay later to facilitate the sale of ‘Large Project’ items.

The challenge

The relationship began when B&Q’s previous partner HFC Bank exited the UK market. B&Q searched for a strategic credit partner which moved away from a high interest store card towards more flexible fixed term loan options.

It soon became clear that Hitachi Capital and B&Q were not only a great fit professionally, but also culturally. Louise Harper, Product Manager for Consumer and Trade Credit at B&Q said:

“What really struck everyone at B&Q initially was how Hitachi Capital’s principles and values were so closely aligned with our own. The way they do business, delivering on their promises and making things quick and easy suits our approach to business perfectly.”

The solution

Currently, Hitachi Capital Consumer Finance’s credit options are available on certain ranges, with the long-term plan being to roll this out to eventually apply to everything in store. Next on the agenda is the flooring and tiling range.

Louise said: “One of our biggest challenges is remaining competitive, not just alongside other retailers, but also credit providers. Working with Hitachi Capital gives us that competitive edge.

The results

“A significant proportion of kitchen and bathroom sales are made possible because we are able to help customers spread the cost. The team is reliable, approachable, and professional, and the consultancy style support and business development team have allowed us to make credit more accessible to more of our customers.

“The team at Hitachi know and understand our business almost as well as we do. Like us, they’re looking for mutual benefits for our business, for theirs and for our shared customers. We know they’ll treat our customers with the same level of professionalism as we would, and that’s why the relationship works so well.”

  • Interested in becoming a retail partner?

    If you'd like to speak to us about becoming a retail partner, please complete the short form and one of our team will get back to you as soon as possible.

    Alternatively, if you'd rather speak to someone straight away, feel free to give us a call on

    0344 375 5501

    08:45 - 17:15 Monday to Thursday
    08:45 - 16:45 Friday

    Retail Helpline

    If you are an existing retail partner with a general enquiry, please call our Retail Helpline on

    0344 375 5515

    Retail Helpline opening hours: 
    08:45 - 21:00 Monday to Friday
    08:45 - 18:00 Saturday
    10:00 - 18:00 Sunday

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