Thursday 30th Jan 2020
Hitachi Capital UK has launched its new advertising campaign targeting the business audience across the UK.
The four-month ‘Powering Tomorrow’ campaign running across several channels including YouTube, Twitter, email, as well as digital display and out-of-home advertising at key commuter hubs, features touchpoints relevant to each of Hitachi’s five business units.
At the centre of the integrated brand campaign are a series of adverts illustrating the impact of Hitachi Capital’s financial solutions, supporting businesses from a range of industries to create change.
Theresa Lindsay, Group Head of Marketing at Hitachi Capital UK, said:
“Our highly targeted Game Changers campaign last year was hugely successful in creating an emotional connection and building the profile of the Hitachi Capital brand as a finance provider, rather than a manufacturing business.
“The campaign – Powering Tomorrow – celebrates our manufacturing heritage, which enables us to create financial solutions from a business perspective. Post Brexit, there is now a real impetus to move forward with greater confidence, with a call to action for UK businesses to use our solutions to help them realise their ambitions.
“Our new campaign aims to accelerate Hitachi Capital UK’s growth towards becoming a household name in financial services with our proposition as a trustworthy and forward-thinking finance provider.”
The multi-channel advertising campaign will run until May 2020 and was created in conjunction with marketing agency HOME.
Sam Rainey, Commercial Director at HOME, added:
“Following on from the Game Changers campaign we worked on together which achieved a notable shift in awareness, consideration and intent for the Hitachi Capital brand amongst relevant audiences, we’re delighted to be working with the team on the Powering Tomorrow campaign. Using key insights from the 2019 campaign, we’re confident that our new integrated creative and media approach targeting the most engaged business audiences and additional relevant subsets will help Hitachi Capital to continue to grow.”