Monday 29th Mar 2021
As billions of users log into their various social media channels to scroll newsfeeds and stay abreast of the latest news, it’s more important than ever for organisations to create a strong online presence.
But with a myriad of bad practices out there, it’s important to take the time to ensure the right message and tone is projected, and that your content strategy is helping to establish your organisation as professional, likeable, and engaging – at all times.
There are many factors to consider when protecting your brand on social media, so here are five simple steps to get you started…
Establish yourself as an expert in your field
Ultimately, your social media content should help to demonstrate a vast knowledge of your industry and position you as a trusted commentator with plenty of clout.
If there’s a hot topic that relates to your field, get involved and weigh in on the discussion. Not only is this likely to drive traffic to the company profile, but it will showcase just how much you know, and may even generate crucial leads.
Engage, reply, comment, repeat
The key to mastering social media is engagement. Try responding to each and every notification that comes your way. Monitor your channels for regular likes or activity from users, and if someone leaves a comment on your post, respond with plenty of soul.
Manage your emotions
Always remember, nothing is lost on the internet — once your comment is projected into cyber space, there it will remain.
Before pressing send, take a moment to make sure that nothing you type could be misinterpreted or detrimental to your brand’s reputation.
Don’t get personal
Although injecting a bit of heart into your content strategy will help you to seem more human, try to leave personal opinions out of it.
Insight into company culture is great for engagement, but draw the line at politics!
Protect yourself from hackers
The impact of cyber criminals gaining access to your profiles can be detrimental to both your firm’s online reputation and financial status. Adopting a ‘belt and braces’ approach can help to arm you against unwanted online intruders.
Make sure your profiles are protected with strong passwords that differ from channel to channel and avoid writing them in emails or documents at all costs!