Tuesday 13rd Jul 2021
As a business leader, it’s important to invest time and energy into empowering your workforce, trusting them to understand your customers and know how to speak to them on a professional, yet human level.
An organisation’s staff can help to drastically improve its online persona — and even deliver ROI — because it’s true what they say, ‘people trust people’ and that means marketing messages are often better received coming from individuals the customers recognise.
Rolling out an effective Employee Advocacy Programme can help to generate meaningful connections with your audience, drive active employee participation, leverage internal skillsets and business knowledge, as well as serve as a digital extension of word-of-mouth marketing.
Why opt for employee advocacy?
Of course, a successful advocacy programme — like many things — isn’t a short-term fix and should be integrated into your existing marketing strategy in order to see tangible results.
However, when executed correctly, it can lead to various company-wide benefits, including increased sales and boosted morale. So, how do you empower staff to become a thought leader within the industry and amplify your brand through personalised comms? Here are our top three tips…
While many employees would relish the opportunity to earn some extra cash, the incentives should be about something more. Why not challenge your team to share a particular piece of content in exchange for entry into a prize draw? Not only does that increase the reach of a certain campaign, it also encourages employee buy-in.
Look out for ‘shining stars’ within the organisation who are truly championing your brand and give them a shout-out for their contribution to the programme. Perhaps introduce a leaderboard for a little healthy competition too, with a monthly reward for the highest performer.
If you view your colleagues as the lifeblood of the organisation, you’ll soon be able to grasp the attention of your target market in a more humanised way because they’re investing in your workforce.
Encouraging the team to collaborate and project a positive message into cyber space can help to deepen internal relationships and inspire pride in who you are and what you do.
Variety is key
It’s important to employ a range of different techniques to promote the business especially if you’re trying to build your online presence —from social graphics and testimonials to engaging articles and accessible soundbites.
Remember, the world of external comms is a rapidly evolving and constantly moving one, so try to keep pushing forward and brainstorming new ways to get your message out there creatively.
We hope we’ve provided some useful tips to help boost your online engagement. Head to our blog for more helpful advice for finance brokers and SME leaders.