Monday 7th Dec 2020
With innovation ramping up throughout 2020 to help businesses to battle beyond the coronavirus crisis, you don’t have to look too far to see how a digital solution is impacting a particular sector in one way or another.
And that’s certainly the case for our industry as we work to streamline processes and operations. From the explosion of FinTech to advanced technologies continuing to make a name for themselves – including artificial intelligence (AI), big data and robotic process automation – all can play a role in providing competitive advantage for finance professionals.
A World Economic Forum report has recently underlined how over 150 financial institutions – spanning more than 30 countries – anticipated they’d become mass adopters of AI in under two years. We’ve also written a piece covering how automation can unlock a brokers potential by personalising conversations, increasing productivity and strengthening business relationships.
So, the technology is there to use to our advantage – especially now as many brokers move to a more remote or hybrid way of working. These solutions can assist in enhancing the customer experience and leveraging lead generation opportunities.
It’s not just about the next best tech
But, while we’re not advocating that you go online to buy the latest and greatest piece of software this instance, as a modern-day broker it’s worth exploring how intuitive tools can make your life a little easier – and clients even happier.
Depending on the size of your portfolio, that could involve using a chat service to streamline customer queries – so you can speed up processes and prioritise tasks – or automating email campaigns to engage organisations on a deeper level.
However, while we are covering how innovation has revolutionised finance, it’s worth stressing that the human side of our industry shouldn’t ever be neglected. We must continue to be the experts that people come to for cashflow solutions during their times of need.
Yes, technology has kept us connected throughout a challenging year – and continues to. But providing a personalised experience to help companies improve their financial futures or understanding the option of invoice finance is critical. After all, these small interactions can often be the reason why customers choose you over another broker.
Utilise technology to your advantage, rather than to the detriment of vital client relationships. Figure out where digital fits into – and enables – your role and expertise to progress. Because, when you get it right, tech can help you to keep providing the best possible broker experience for your all-important client base.
Want to speak to Hitachi Capital Invoice Finance about securing efficient and advantageous business relationships? Head to our Invoice Finance page to find out how we can help your business and for further updates!