Wednesday 25th Nov 2020
In an age where more transactions and interactions are taking place in the digital world, it’s never been more important for businesspeople to invest time and energy into maintaining a strong online presence — both as individuals and for their company.
Modern day brokers should be on the lookout for new ways to effectively communicate with clients and peers. But it’s sometimes hard to tell which methods are going to gain the most traction, and it’s crucial to bear in mind that building a reputation takes time — no-one becomes a social media expert overnight!
Laying out a content strategy can help you to carefully construct your virtual persona and ensure the message you’re projecting into cyber space lands with your key audience. There are many factors to consider when building up your profile on social media, so here are a few simple steps to get you started…
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Post varied and engaging content
It’s important to be an authentic and genuine voice for your brand at all times. Remember, customers want to get to know the real you – overly sales-led content won’t get you anywhere either. Instead opt for posts which inspire and offer something your audience can take away.
A well-worded and researched advice-led post can make the difference between bringing in new custom and forcing prospects to completely tune out.
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Timing is everything
In the beginning stages of building your social media presence, have a play around with the content you post on each platform. From this, you will be able to gauge what works best on various channels, as well as indicating which days and times your posts have been most successful.
As a rule, for B2B audiences, it’s a good idea to schedule more activity during working hours when potential customers will be online via their company profiles. Typically, between 10am and 2pm Tuesday to Thursday works best.
Make a note of significant National Awareness Days you could include in your content plan and stay abreast of finance industry news that you could offer informed comments on and join the conversation.
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Add images, videos and graphics
Including visual aids to sit alongside your content can work wonders for your online strategy. The addition of an engaging infographic or an eye-catching video can help hook your customer and increase the chances of them engaging with your message. Achieve this and they’ll soon start noticing posts from you the next time they’re scrolling through their newsfeeds.
Keep in mind which platform your graphics are appearing on so you can tailor it to fit perfectly and try to create a consistent on-brand theme that’s accessible across for your specific audience.
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Engage with followers
Remember, social media is an engagement platform. If there’s a hot topic concerning invoice financing making the rounds on the platform, be active and get involved. Showing you’re human can help your followers to get to know you and view you as an authentic voice in the broker industry.
Monitor your channels for regular likes or engagement from users, and if someone leaves a comment on your post — respond and add some soul.
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Take note of what works
Keeping a close eye on your analytics will help you to understand what is performing well on social media — and what isn’t.
If a post doesn’t do well, use this as a jumping off point to help shape your strategy moving forward. Pay close attention to what people are choosing to comment on or are sharing – that way you’ll begin to build a bigger picture that’s full of tailored content that your customers want to read about.
Want to speak to Hitachi Capital Invoice Finance about securing efficient and advantageous business relationships? Head to our Invoice Finance page to find out how we can help your business and for more top tips!