Monday 19th Apr 2021
Setting up a new business is an exhilarating time — filled with lots of big and small wins, some sleepless nights, and plenty of opportunities to learn from mistakes and move on. Built into this experience, is the added challenge of creating and establishing a memorable and positive brand, so your followers can start to develop a solid impression of your SME as a whole.
Here are some of our top tips for creating a strong brand for your business and bolstering its position within the marketplace.
Make branding a priority
From your very first day in the office, make sure you invest time and energy into developing a brand strategy.
Don’t just think about the immediate future either, consider where you want your start up to go, and what steps you may need to take in order to get it there.
Think about your audience
Branding plays an integral role both inside and outside your organisation — providing your colleagues with a real sense of team and togetherness, while giving outsiders a positive impression of the organisation and its values.
Although you’ll have probably already established who your target market is, and how to reach them effectively, it’s important to bear this in mind with all marketing activity, if it ever feels like you’re not hitting the market, pause and regroup.
Say what you believe
In the early stages of your start up, it’s easy to fall into the trap of doing too much without a clear direction or strategy.
Followers of your business will crave authenticity above everything else and will be able to spot insincerity from a mile off. So, if you’re not sure your message is aligning with your core beliefs, take some time to refocus.
Many organisations choose to develop a comprehensive brand image, complete with specific colours, fonts, image styles, and a tone of voice to stick to across all comms.
Whatever you decide, it’s important to set yourself apart from the rest of the herd.
Don’t let it slip away
As business starts to pick up and enquiries fly in, it’s easy to lets your marketing strategy fall by the wayside. Dedicate time every month to check in with your branding and assign colleagues within the business to manage the day-to-day requirements so nothing gets missed.
As your SME starts to flourish, the image you project should do too. People will be following you to observe your success, so make sure you showcase this to the max!
We’ve funded over £5billion to UK businesses and supported over 800 SMEs with their cashflow in over 50 industries. For more of our expert advice, head to the Invoice Finance page to find out how we can help you and your enterprise today.