Hitachi Capital’s drive

Being part of an industry giant, AA Warranty has an unrivalled understanding of the car market and was quick to appreciate the growing importance of GAP Insurance for buyers about to make such a significant purchase.

AA Warranty needed a dependable partner that shared its own high standards and reputation for excellence. In Hitachi Capital, it found a kindred organisation – a company with its own strong brand to protect and an innate understanding of the importance of honesty and quality in maintaining super-brand status.

With a flexible approach to underwriting, Hitachi Capital was able to create exactly the product AA Warranty needed to respond to customer demands, including negative equity cover for that extra speed to put them in top gear.

Hitachi Capital’s impact

Only six months into the partnership, AA Warranty’s GAP service has not long left the starting grid, but it is already leaving many competitors behind with more than 1000 policies sold so far.

Using Hitachi Capital has reduced AA Warranty’s reliance on a single underwriter and brings all the benefits of working with a fellow market leader, including versatile products, total reliability and slick claims handling courtesy of Hitachi Capital’s established team of experts.

Having established a solid partnership based on mutual trust and support, and with future growth looking assured, the two household names are set to work together again to develop new products for this expanding market. Once again, AA Warranty can have confidence in Hitachi Capital’s expert product design and flexibility to keep them in the fast lane.

“Working with a major name like Hitachi Capital gives us the reassurance that we can offer our customers products they can trust with a level of quality and service that reflects our position as the UK’s premier name in this market.�
Simon Tennyson, Managing Director, AA Mechanical Insurance Services

About our partner

AA Warranty is a leading provider of warranty and F&I products to the UK motor industry. Formed from Motorway Direct, which started 10 years ago, the company now has a turnover of around £35million and serves some 400,000 policyholders from its head office in Sheffield.