Hitachi Capital Consumer Finance offers online credit solutions to Indigo

Just weeks after the roll out of PayByFinance, Hitachi Capital Consumer Finance’s integrated point of sale finance solution, the retail finance specialist is pleased to announce that Indigo Furniture has already benefitted from the product.

PaybyFinance, the online credit approval system, enables consumers shopping online to receive an instant decision when applying for finance via etailer websites.

With high street sales dropping and more than 11 million people shopping online at least twice a week*, Hitachi Capital's PaybyFinance is a unique and simple solution. Consumers browse, choose a product and apply for credit online, whilst avoiding hefty petrol and parking costs.

The easy to navigate product provides shoppers with clear information along with a quick and secure credit application process which is compliant with the Consumer Credit Act.

The PaybyFinance site has a white label facility to enforce the etailer brand throughout the sale. Other benefits include virtual account management enabling etailers to monitor applications, accepted business, customer demographics and peak trading times by product by hour.

Indigo, based in Matlock, Derbyshire, specialises in offering a distinctive and original range of handmade chunky wooden furniture, via both their showroom and online.

Tim Lowry of Indigo Furniture said: "The Paybyfinance product has enabled us to offer our customers another option when purchasing online. Customers using our website have the same finance products available to them as those visiting our traditional showroom.

It has now been incorporated into Salesonrails, the e-commerce solution from Incutio, who drives the Indigo website. This process was completed without interruption to the website and within a month of the project being agreed.

Gary Wootton, Sector Head of E-Commerce for Hitachi Capital Consumer Finance said: "With internet sales growing 30% to £125.2bn* it's vital that the industry provides both on and offline retail credit solutions. PaybyFinance allows etailers to benefit from the rise in online shoppers, as well as the benefits of point of sale finance such as increased average sales value, incremental hit rates and a higher conversion of browsers into customers.

Coupled with a market leading sales generation and profiling tools, we can really help etailers to dramatically increase sales during these difficult trading times. All this is possible because we've been helping retailers sell more goods for over 27 years."

*1 leading price comparison site Shopzilla.co.uk. Survey - Oct 08
*2 Office of National Statistics

For more information contact: Daniel Hobson Hitachi Capital (UK) PLC t: 0113 380 1030 m: 07917 264079 e: daniel.hobson@hitachicapital.co.uk